Our Story

We measure culture so you can manage it with confidence.
powerful enabler for your success






Meet our Team


Yeshasvini Ramaswamy
Serial Entrepreneur & Founder
Yeshasvini Ramaswamy is recognised as one of India’s leading serial entrepreneurs. She combines
deep expertise in organisational behaviour, analytics, and investment management to bring analytical
rigour to business transformation projects. She has led numerous projects for Fortune 100 companies
and has incubated more than 40 start-ups with a combined turnover of $27million. She represented
India in the Fortune Most Powerful Women program and received the Times Power Women Award for
Excellence in Entrepreneurship. She is also a Fellow of the Institute of Directors.
She is also passionate about giving back to communities and is actively involved in fund raising and
the global advisory boards of high-impact NGOs in the areas of rural entrepreneurship, education and
health.
In 2018, Ms Ramaswamy founded Culturelytics Pvt. Ltd., based in Bangalore and London, which uses
AI-powered analytics to provide leaders with the data-based culture intelligence they need to
transform organisational culture for business success.
She was appointed as CEO of Great Place to Work® India on July 15, 2021.

Smita Tharoor
Co-Founder
Smita is a visionary leader, passionate corporate professional and solution driven coach and trainer
with more than 30 years international experience in organizational and people development areas for
both corporates and large-scale government organizations. She is a recognised keynote speaker and
global thought-leader on Unconscious Bias, helping organizations create more inspired and
productive workforces.
Among other accomplishments, Smita has been honoured with the Global Diversity Leadership Award
from World HRD Congress, has been a TEDx speaker, and has served as an Advisory Board
Member for School of Leadership Excellence. We are proud to have a strong leader who is driving
success for our business and building great cultures for our clients.

Deepak Rahul
Lead, Business transformation
Combining a sharp entrepreneurial mindset with a decade of experience in finance and law,
Deepak leads our business transformation and HR strategy projects. He also serves as a Partner in our
sister company, e2e People Practices, a boutique HR consulting firm.
Deepak is committed to helping individuals and organisations learn, grow and succeed. He has received
multiple awards for his work in sales and training in high growth environments. He creates numerous
bespoke leadership development programs for C-Suite leaders. At the Jain Group of Institutions, he helped
launch India’s first Global MBA program in Entrepreneurship. And as a pioneer in Learning and
Organizational Development, he co-created ELSA (e2e Learning Station for All), which uses data
analytics to turn learning programs into real behaviour change.

Rekha Mallan
Lead, Client Solutions & Partnerships
With a passion for working across cultures, Rekha has led numerous projects to develop client partnerships and improve business systems for both Indian and international firms, including Xerox Corporation. Her skills include business development, client relationships, sales and revenue management, and people management. Her exposure to a range of international markets has helped her to understand people from diverse cultures. She is an outstanding builder of relationships and motivates everyone around her with her extremely engaging nature, fierce dedication to client delivery, and an attitude of openness to continual learning.

Cly Wallace Aramian
Strategic Communications
Cly is a global strategic business communications consultant based in London. For more than 30 years, she has helped corporates and other organizations around the world develop clear, compelling communications to achieve their strategic objectives. Following a career with The Coca-Cola Company, she has served corporate clients in the consumer goods, energy and tourism sectors, as well as non-profits and intergovernmental organisations, including the Red Cross/Red Crescent and the United Nations. She is also passionate about culture and business and authored a joint report on ‘Doing Business in a Multicultural World’ by the UN Global Compact and UN Alliance of Civilizations.

Varun Gupta
Product Innovation and A.I.
Varun has 15 years’ hands-on experience in artificial intelligence and predictive modelling, mergers and acquisitions, private equity investing, strategic planning, and organizational restructuring. With an MBA from Harvard Business School, he is also a Chartered Accountant and has led numerous acquisitions projects across India, Asia, Africa and the Americas.
Advisory Panel
